At the heart of the Foundation lies a set of guiding values that shape our work, partnerships, and global engagement:

• Transparency & Professional Ethics – Acting with integrity, building trust, and honoring our commitments at every level.

• Cultural Diversity & Mutual Respect – Celebrating differences as a source of strength and promoting inclusive dialogue among nations.

• Creativity & Innovation – Harnessing new ideas, technologies, and artistic expression to inspire growth and transformation.

• Global Empowerment – Strengthening Iranian creative brands to compete and collaborate internationally. 

• Cultural Diplomacy – Building bridges through art, creativity, and shared human values. 

• Sustainability & Responsibility – Supporting projects and partnerships that contribute

to lasting cultural, social, and economic impact. These values ensure that every initiative we support not only benefits Iran but also contributes positively to the global creative ecosystem.